Google has allowed licensed betting and casino apps on the Play Store in Brazil
Google has officially opened its Play Store in Brazil to licensed betting and casino apps. This marks a major shift, aligning the platform with Brazil’s regulated gambling market.
Previously, only apps from Caixa Econômica Federal were allowed. These covered state lotteries and horse racing. Private betting operators had to rely on unofficial methods to reach users.
Now, operators with valid licences from Brazil’s Secretariat of Prizes and Betting (SPA) can list their apps directly on the Play Store. To qualify, the app must be linked from the operator’s official website.
This change follows strong lobbying from the betting sector. Industry leaders argued that legal apps can help reduce the use of unlicensed platforms. Licensed apps also offer safer play. Features like spending limits and responsible gaming tools are mandatory—measures illegal operators often lack.
Google has also updated its advertising policy. Google Ads will now allow licensed betting companies to run campaigns. Ads may appear in search results and directly on the Play Store, provided the advertiser meets Brazil’s legal requirements.
Pragmatic Play has expanded Latin American presence with Más 1×2 partnership
Pragmatic Play has announced a key partnership with Más 1×2, a top online casino and sportsbook operator in Latin America. This move boosts its footprint across the rapidly growing market.
The deal will see Pragmatic Play’s full suite of games—slots, live casino, and virtual sports—integrated into the Más 1×2 online platform. Players in the region will now gain access to the developer’s popular titles.
Más 1×2 stands to gain from this collaboration with access to a diverse game library. Pragmatic Play’s titles are known for their engaging features, quality design, and strong performance in Latin American markets.
This partnership is part of Pragmatic Play’s ongoing expansion strategy in Latin America. By working with leading operators like Más 1×2, the company continues to deliver premium online casino content and gaming experiences to players across the region. Previously, Pragmatic Play strengthened its footprint in the Latin American iGaming market by securing a strategic partnership with Casinuu.
Danish gambling market saw 11.6% growth in April 2025
The Danish Gambling Authority (Spillemyndigheden) has released its gambling statistics for April 2025. The market reported a gross gaming revenue (GGR) of DKK 665 million (£80.9 million), marking an 11.6% year-on-year increase.
Online casino revenue soared by 21.2%, reaching DKK 331 million. This rise made it the biggest contributor to the market’s overall growth. Mobile platforms dominated the channel, with 67.9% of users preferring mobile over computers (32.1%). In comparison, the 2024 ratio stood at 59% mobile and 41% computer.
Betting revenue climbed 6.2% to DKK 207 million. Mobile betting continued to lead, accounting for 70.6% of activity. Computer-based betting made up 21%, while land-based bookies contributed just 9.1%.
Most betting occurred on weekends, with Saturday and Sunday leading. Interestingly, Tuesday ranked third for betting activity.
Revenue from land-based casinos held steady at DKK 31 million—unchanged from April 2024. However, gaming machines experienced a 4.1% drop, generating DKK 93 million.
Gaming machines proved most popular on Tuesdays.
For the first time, land-based bingo appeared in the report. It brought in DKK 3 million during April.
As of April 2025, 60,325 individuals had registered with ROFUS, Denmark’s self-exclusion scheme. StopSpillet, the national gambling helpline, logged 50 conversations during the month.
