Gambling Commission says VIP and HVC gambling schemes are stable since 2021
The Gambling Commission has released a new impact report on VIP and High Value Customer (HVC) schemes. The findings show no increase in the use of these schemes since the last review in 2021.
In 2020, the Commission introduced stricter rules to reduce gambling-related harm and tackle money laundering. These included a ban on promoting VIP schemes to anyone under 25, and a requirement for operators to appoint a senior executive to oversee each HVC programme.
The 2024 data confirms that the number of players in VIP schemes has remained stable. All HVC schemes now have a senior executive in place, responsible for monitoring and compliance.
The report also found fewer cases where HVC schemes were linked to problem gambling or regulatory breaches. This suggests improved oversight and a lower risk to consumers.
HVC schemes currently account for around 3% of Gross Gambling Yield (GGY). However, the share varies across sectors. Land-based casinos show a higher reliance on VIP customers, which the Commission attributes to their wealthy, often international, clientele. Importantly, this trend does not indicate consumer harm.
The Commission described the evaluation as modest in scope but said the results show the policy is working. The review focused on a sample of operators, offering a broad view of its effectiveness.
Other regulatory changes, such as stricter customer interaction rules, also support the impact of the 2020 policy. While no review offers complete assurance, the data suggests the goals are being met. No immediate changes are planned. The Gambling Commission will continue to monitor compliance and take enforcement action where needed.
Evolution has launched first fully localised live casino studio in São Paulo
Evolution has announced the official opening of its new live casino studio in São Paulo, Brazil. This follows its early entry into the country’s newly regulated iGaming market in January.
The new studio marks a major step forward for Evolution in Latin America. It is the first fully localised live casino studio in Brazil.
At launch, the São Paulo studio will offer three core live blackjack titles:
- Blackjack Illimitado
- Blackjack Clássico
- Brazilian Blackjack
All games are presented in Brazilian Portuguese, featuring native-speaking dealers and localised game design.
More Evolution titles are expected to follow, customised specifically for the Brazilian iGaming market. The company plans to use the São Paulo studio to roll out new content designed to engage local players and meet regulatory standards.
Natalia Torres, Evolution’s Head of Region for Latin America, said: “We are proud to launch Brazil’s first localised live casino studio. This is a big moment for Evolution and for the future of regulated iGaming in Brazil. Our new facility offers proven game formats, strong local infrastructure and total compliance with regulations.”
She added: “We now have full control to localise everything – from dealer language to game themes and branding. This flexibility allows our partners to deliver a premium experience that truly resonates with Brazilian players.”
Danish gambling revenue hit DKK 683 million in May 2025
Gambling revenue in Denmark reached DKK 683 million (€91.5 million) in May 2025, according to the latest figures from the Danish Gambling Authority (Spillemyndigheden). This marks a 19.5% increase compared to May 2024 and a 2.6% rise from April 2025.
Online casino gaming led the growth, with revenue reaching DKK389 million (€52.1 million). That’s a 40.1% year-on-year increase. Slots dominated the online casino market, generating 83.1% of the total. Blackjack accounted for 6.4%, while roulette made up 5%. The rest came from poker, bingo, and other games.
Land-based casinos brought in DKK32 million (€4.3 million), the same amount as in May 2024. This segment remained unchanged year-on-year.
Betting saw a decline, with revenue falling to DKK154 million (€20.6 million), down 6.3% compared to the same month last year. This suggests a shift in player preference towards online casino gaming.
Land-based slot machines generated DKK105 million in May. This reflects an 8.3% year-on-year increase. Gaming halls accounted for 79.7% of this revenue, while machines in restaurants contributed 20.3%.
Commercial land-based bingo became regulated in Denmark at the start of the year. In May, the sector generated DKK3 million, matching April’s total.
