Week’s Most Important News in the World of Gambling (September 28 – October 4)

Atlaslive has expanded its presence in Latin America through a new partnership with Caleta Gaming

Atlaslive has announced a new partnership with Caleta Gaming, aimed at boosting its iGaming platform with exclusive content tailored for the Brazilian market.

Through this collaboration, Atlaslive will expand its offerings with a variety of new games, including video bingo, slots, blackjack, and scratchcards. These titles will be integrated into Atlaslive’s platform.

This partnership aligns with Atlaslive’s strategy to deliver localised gaming experiences that cater to market preferences. The focus remains on offering tailored content to meet the needs of diverse audiences.

Maxim Slobodyanyuk, CEO of Atlaslive, stated: “Atlaslive is proud to collaborate with leading game providers like Caleta Gaming. With their strong reputation in Latin America, we’re thrilled to add their innovative bingo and slot games to our platform. This partnership will not only enhance our offerings but also help Caleta Gaming extend their reach through our global network.”

Fabiola Jaeger, Co-Founder and CEO of Caleta Gaming, added: “Partnering with Atlaslive, a forward-thinking iGaming platform, allows us to introduce our premium games to a wider audience. We share a commitment to innovation, and together we look forward to delivering unique experiences to players worldwide.”

The University of Nevada, Las Vegas (UNLV) and Playtech have partnered to advance responsible gambling initiatives

The University of Nevada, Las Vegas (UNLV) has announced a multi-year partnership with Playtech to drive more sustainable and responsible gambling practices. This collaboration unites UNLV’s International Gaming Institute (IGI) with Playtech to harness technology for safer gambling.

The partnership will initially focus on using AI and machine learning to promote responsible gambling. Playtech has committed funding to support IGI’s project, which is exploring AI-driven chatbots designed to encourage safer gambling behaviours.

Additionally, Playtech is backing an internship programme within IGI’s Center for Gaming Innovation. This initiative, known as the Gaming Manufacturing Internship Programme, aims to develop future leaders in the gaming sector.

Kasra Ghaharian, PhD, Director of Research at UNLV’s IGI, highlighted that their expertise in AI and machine learning is key to promoting safer gambling practices globally. Ghaharian also emphasised that responsible gambling has become increasingly crucial in both the US and international markets.

Jonathan Doubilet, VP of US Business Operations at Playtech, praised the UNLV IGI’s knowledge of gambling and technology, noting that it provides valuable insights for improving player protection. Supporting research and developing innovative solutions to promote safer gambling behaviours is a top priority for Playtech.

Peter & Sons has teamed up with Light & Wonder for worldwide game distribution

Peter & Sons has partnered with supplier Light & Wonder, aiming to expand its global presence. Through this agreement, Peter & Sons will distribute its games via Light & Wonder’s aggregation platform, which caters to regulated markets worldwide.

This collaboration is set to boost the global exposure of Peter & Sons’ gaming content, already licensed in key regions like the UK, Ontario, Spain, Italy, and Malta. The company also plans to enter regulated US markets soon.

Peter & Sons CEO, Maor Nutkevitch, said: “This partnership helps us expand our game distribution, allowing us to reach more players with our innovative titles and deliver an exceptional gaming experience.”

Steve Mayes, Senior Director of Partnerships at Light & Wonder, added: “We’re excited to have Peter & Sons on our platform. Their games bring fresh themes and standout gameplay to the market.”

In September 2024, Peter & Sons extended its partnership with EveryMatrix. This deal allows EveryMatrix’s clients access to a wide range of Peter & Sons’ games through the CasinoEngine platform.

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