Pragmatic Play has launched Smart Studio with Midnite for branded live casino experience
Pragmatic Play has rolled out its Smart Studio solution with Midnite, and as a result, the move gives Midnite a fully branded live casino experience across key titles. Moreover, Smart Studio lets operators customise elements of Pragmatic Play’s live casino games. In particular, Midnite has applied the technology to Blackjack, Blackjack X, Roulette, and Auto Roulette. Consequently, the result is a tailored environment that strongly reflects the Midnite brand.
Furthermore, the solution allows several operators to share the same live tables. Therefore, this approach provides a faster, more cost-effective alternative to fully dedicated live casino setups. In addition, Pragmatic Play’s live casino service includes not only Smart Studio but also promotional tools, multilingual options, and 24/7 technical support.
Irina Cornides, COO at Pragmatic Play, explained: “At Pragmatic Play, we deliver solutions that work best for our partners. Indeed, Smart Studio cuts the cost and time needed to build branded live casino environments. Therefore, it is the ideal choice for many operators.” Meanwhile, Chelsea Pinho, Senior Casino Manager at Midnite, added: “Midnite is built for sports fans who want the best betting and gaming experience. Hence, partnering with Pragmatic Play marks a big step forward for us. Launching our branded Live Casino suite lets us engage players in a way that stays true to the Midnite brand. Additionally, the design, quality, and gameplay of these titles set a new standard. Consequently, we are excited to bring immersive entertainment to our players.”
Earlier, Playtech officially launched its iGaming offering in West Virginia.
UK Gambling Commission has reported rise in online gambling revenue despite new slot limits
The UK Gambling Commission has reported a rise in online gambling revenue despite the introduction of new slot limits. Specifically, the Commission released its latest industry data for the quarter ending 30 June 2025, and the figures show a rise in gross gambling yield (GGY) despite regulatory changes.
To illustrate, online gambling GGY for Q1 (April to June) reached £1.49bn, which represents a 2% increase compared to the same quarter in 2024. Moreover, the total number of bets and spins climbed 6% year-on-year to 26.1bn. However, average monthly active accounts fell 10% to 12.7m.
In contrast, real event betting GGY dropped 9% to £570m. Likewise, the number of bets fell 7%, while active monthly accounts declined 16%. Nevertheless, online slots performed strongly. For example, online slots GGY rose 14% to £745m. Similarly, the number of spins increased 8% to 24.4bn, while active monthly accounts remained steady at 4.4m.
As a result, the dataset hit new highs for both GGY and spins. Moreover, long slot sessions actually declined. Specifically, sessions lasting more than one hour dropped 9% to 8.8m. Additionally, the average session length fell by one minute to 16 minutes. Only 5% of sessions ran longer than an hour, down from 6% a year ago. However, it is worth noting that a small number of operators adjusted their session tracking methods, which slightly affected session metrics.
Overall, the new stake limits had less impact than expected. While growth slowed, it did not reverse. A £5 limit for all adults began on 9 April, and a stricter £2 limit for 18–24-year-olds took effect on 21 May.
Lithuanian gambling revenue rises in H1
Lithuanian gambling operators reported €131.5m in revenue in the first half of the year, up 13.4% year‑on‑year. Total player expenditure across all formats reached €2.3bn, with gains in both online and land‑based gambling.
Lithuanian gambling revenue also rose in the first half of the year. Specifically, Lithuanian gambling operators reported €131.5m in revenue in H1, up 13.4% year on year. Consequently, total player expenditure across all formats reached €2.3bn, with gains in both online and land-based gambling.
In particular, players wagered over €2.08bn online, a 16.8% increase. Furthermore, online revenue climbed 18.2% to €96.1m. Category A online slots (no winnings cap) led the market with €64.4m in revenue, up 20.4%, from €1.51bn in stakes (up 21.4%).
In contrast, Category B online slots (max €0.30 stake, 200× cap on winnings) fell 34% to €1.2m in revenue. Nevertheless, online table games grew fastest, with revenue up 36.4% to €9.2m, on player spend of €257.4m (up 11.6%). Additionally, remote sports betting revenue rose 10.5% to €21.3m from €301.3m in wagers (up 4.3%).
Meanwhile, land-based revenue edged up 2.2% to €35.4m, despite one operator leaving and licensees falling to nine. Specifically, Category B slot machines earned €14.8m (up 2.8%), with wagers up 4.8%. Likewise, Category A machines generated €8.1m (up 2.5%). However, table games revenue dropped 5% to €7.6m due to lower player activity. By contrast, retail sports betting rose 11.6% to €4.8m despite a fall in stake values.
Finally, the national lottery posted healthy results. Lottery revenue increased 10.6% to €36.7m in H1. Furthermore, ticket sales grew 8.2% to 54.5m. Additionally, turnover rose 14.1% to €80.8m. Most importantly, players’ winnings increased 17.1% to €44.6m.
