Microgaming: Julie Allison and DoubleUp Group

The appointment of a new Director of Markets in the person of Julie Allison, and a new partnership with the DoubleUp Group, are the latest strategic developments at Microgaming. In this report, we present an introduction to Microgaming and how its new members have evolved.


About Microgaming

Microgaming is one of the world’s most popular online casino game developers. The company was founded in 1994, the same year it launched its first online game. Microgaming holds two of the most prestigious licenses in the industry: MGA and UKGC. It has license number 39073. These licenses guarantee that the provider is trustworthy.

In 2004, it released its first mobile gaming software. It is now the world’s largest and oldest provider of online casino games. eCOGRA tests all Microgaming games on a regular basis. This premier testing agency was established by Microgaming.

The company offers over 800 games in their collection, including online slots, poker, and other games. Examples of popular video slot machines from Microgaming (in ascending alphabetical order) include Avalon, Break da Bank Again, Game of Thrones, Rainbows End, Rhyming Reels Georgie Porgie, Rhyming Reels Old King Cole, River of Riches, Robot Butler, Royal Feast, Santa Paws, Secret Admirer, Silver Fang, Soccer Safari, Spring Break, Star Appeal, Sterling Silver, Stunt Pilot, Sunset Showdown, Supe it Up, Sure Win, Tally Ho, The Legend of Olympus, Thunderstruck, Tribal Treasure, Twister, Untamed Bengal Tiger, Untamed Crowned Eagle, Untamed Giant Panda, and Untamed Wolf Pack.

Microgaming’s slots have paid out hundreds of millions of Euro in jackpots thus far, even emerging as a Guinness World Record breaker in October 2015, for paying a British soldier €17.88 million. The most recent payout was a €6.5 million Mega Moolah jackpot won by a gambler at Optibet.com on June 4, 2021. Who knows? You could be the next lucky winner! This is, therefore, an opportunity for you to try your hands at playing any of the real slots for real money from Microgaming. We have an assorted collection of some of these high-quality slot machines for your information and orientation.

Microgaming Julie Allison and DoubleUp Group

In terms of operational location, since 2017, the company’s headquarters has been in Douglas, the capital of an island nation called the Isle of Man. This location is in the Irish Sea between Great Britain and Ireland. What a beautiful location for a creative and innovative developer of some of the most beautiful real slots for real money, right?

Julie Allison – Microgaming’s new Director of Markets

The newly hired Julie Allison has also been introduced by Microgaming as the new Director of Markets for the brand. Julie, who has over ten years of industry expertise, will take on a leadership role inside the firm, helping to create and deliver innovative market strategies for Microgaming.

Julie Alisson said that she will embrace new regulations for online casino in a proactive manner and introduce some changes that customers should be prepared to experience. She said, “I’m looking forward to getting started with guiding Microgaming’s future markets vision, proactively embracing new regulation, and supporting customers as they too prepare for change.”

As the new Director of Markets for Microgaming, Julie Allison will be responsible for providing strategic direction for the firm as well as expanding its presence in existing and new markets. Thus, she will identify and capitalize on possibilities in the global gaming industry’s ever-changing regulatory landscape.

DoubleUp Group partnership

Meanwhile, Microgaming recently announced entering into a partnership with a startup iGaming products developer called DoubleUp Group. According to the terms of the agreement, Microgaming will give its world-class games catalogue to DoubleUp’s new iGaming brand “Doggo Casino,” which will be connected with Microgaming’s world-leading aggregator platform, providing it access to hundreds of the most popular titles. Exclusive new games from the software supplier’s network of independent companies are among them.

In the words of Microgaming’s Chief Operating Officer (COO), Andrew Clucas, “DoubleUp Group is entirely focused on providing a retention-focused player experience which makes Microgaming the perfect partner for them. The Doggo Casino audience will not only have instant access to our new and exclusive content released each month but also hit titles from our awesome partner studios. DoubleUp Group has a great future ahead and we are excited to be part of their journey.” The Managing Director of DoubleUp Group, Ale Rallo, said that Microgaming is the ideal partner for DoubleUp Group’s launch strategy because of Microgaming’s massive size and unrivalled game catalogue, which assures player engagement and durability. Ale said that this partnership will help them to create an enviable online casino company.

VipCasinoPay is proud to be associated with Microgaming. Indeed, these are fantastic news from Microgaming to all online casino players. Over the years, the company has been proving its worth to its teaming fans, and this new strategic marketing appointment plus business partnership are hopefully going to serve as boosts to the company’s performance. Do you see with us a promise of better things to come in the world of online casinos? Expect more high-quality entertainment and more winnings!

May 2024
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