GambleAware, after conducting an extensive survey, has recommended the incorporation of health advisories in gambling advertisements to better convey the potential risks linked with gambling.
The survey with over 7,000 participants including researchers and academics, has raised doubts about the efficacy of the slogan ‘Take Time To Think’.
In light of the report, GambleAware has proposed the integration of evidence-based health warnings into gambling adverts.
Three newly suggested health messages, specifically ‘Gambling can be addictive’, ‘Gambling comes at a cost’, and ‘Gambling can grip anyone’, were identified in the study as having a greater impact.
Additionally, the research indicated that a clear GambleAware health warning at the conclusion of a 30-second gambling advert was more than twice as effective as ‘Take Time to Think’ in directing people towards support resources.
Alexia Clifford, Chief Communications Officer at GambleAware, remarked, “Gambling harms represent a significant public health concern, and it’s crucial that people are informed about the associated risks. Today’s study underscores the necessity of replacing the industry-led slogan ‘Take Time To Think’ with more compelling health warnings.”
Clifford further expressed concern regarding the misuse of the GambleAware logo by operators and the inadequate guidance to support channels. She emphasised the imperative for the industry to acknowledge the accumulating evidence highlighting the necessity for improved safeguards and restrictions.
Earlier GambleAware reported that the self-assessment tool offered by the organisation was used by over 100,000 individuals in its first year.
Meanwhile, Betano has officially debuted in the UK market via collaboration between Kaizen Gaming and BVGroup
This brings forth a host of exciting features for British customers to enjoy. This launch couldn’t have come at a more opportune time, with a thrilling summer of sports on the horizon, where Betano assumes a key role as the sponsor of both the CONMEBOL Copa America 2024 and UEFA Euro 2024.
Kaizen Gaming’s Chief Commercial Officer, Julio Iglesias Hernando, said: “Teaming up with the esteemed and trusted BVGroup aligns perfectly with our global expansion ambitions.” Hernando expresses excitement for the launching of the Betano brand in the UK and eagerly anticipates the promising prospects ahead.
BVGroup’s Chief Commercial Officer, Brent Almeida, expresses delight in the collaboration with Kaizen Gaming. Almeida came out with confidence in their technology and operational prowess, assuring Betano customers of a secure and enjoyable gaming experience.
