British Gambling Commission Unveils New Corporate Strategy, While Wazdan’s Partnership with Twinsbet continues Lithuania Expansion

The British Gambling Commission has outlined its strategic priorities for the upcoming four-year period, emphasising targeted investments in crucial areas.

Identified for focus between 2024 and 2027 are the implementation of measures outlined in the gambling white paper for enduring changes to gambling provision, alongside investments aimed at enhancing regulatory efficiency.

Under the first category, contentious issues such as affordability checks, online casino stake limits, and potential revisions to advertising rules take centre stage. While the stake limit for online slots has been established, finalisation of other white paper changes, particularly regarding affordability assessments, remains pending.

The Gambling Commission acknowledges the complexity of balancing financial risk checks with industry and governmental interests and pledges to continue collaborative efforts to strike an optimal balance.

In addressing the second point, the Commission underscores its commitment to targeted investments in key areas to rationalise regulatory processes for greater effectiveness. These investments will focus on boosting regulatory approaches, systems, evidence gathering, and personnel capabilities to enhance licensing, compliance, and enforcement activities.

The Commission’s strategic objectives include leveraging data and analytics for more effective regulation, strengthening core operational functions, establishing evidence-based licensee requirements, proactively tackling issues preemptively, and ensuring effective regulation of the National Lottery.

Meanwhile, Wazdan extended its reach in Lithuania through a partnership with Twinsbet, a popular online casino platform. This collaboration enables Twinsbet users to access a selection of Wazdan’s titles, with plans to introduce new games every Thursday. The aim is to gradually release Wazdan’s entire game portfolio on the platform in the coming months, encouraging regular player engagement with fresh content.

Wazdan’s Chief Commercial Officer Andrzej Hyla highlighted the significance of expanding their presence in the Baltic region through this collaboration with Twinsbet. He emphasised the mutual benefits anticipated from offering their full suite of games to Lithuanian players.

Gunnar Vilk, Chief Operating Officer of Twinsbet stated that providing their players with access to Wazdan’s complete portfolio adds significant value to their brand.

Wazdan’s games are already accessible through various providers across multiple territories worldwide. Recent expansions include collaborations in Bosnia and Herzegovina with AdmiralBet, Switzerland with Gamrfirst, and Romania with Totogaming, among others.

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