Pragmatic Play Expands Brazilian Presence with bplay Partnership, While Playstar Teams Up with Fast Track in the USA

Pragmatic Play has recently inked a significant agreement in Latin America, this time with bplay, further solidifying its position in the Brazilian market.

Pragmatic Play Expands Brazilian Presence with bplay Partnership, While Playstar Teams Up with Fast Track in the USA

With the integration of Pragmatic Play’s products into bplay’s portfolio, customers will gain access to an array of games, totaling over 300 Slot titles.

This deal marks the latest in a series of agreements signed by Pragmatic Play in Latin America, showcasing its commitment to expanding its commercial presence in the region, in line with its robust growth strategy.

Victor Arias, Vice President of Latin American Operations at ARRISE, powering Pragmatic Play, commented: “Teaming up with bplay emphasises Pragmatic Play’s commitment to providing exceptional gaming experiences for players across important Latin American markets. This partnership further showcases our achievements in broadening our presence in Brazil’s commercial landscape.”

Leopoldo Saravi, Product Manager at bplay, noted: “Teaming up with Pragmatic Play signifies an important advancement for us as we strive to offer premier entertainment to our players throughout the Brazilian iGaming sphere.

Given Pragmatic Play’s already strong resonance among players in the region, incorporating its titles into our platform will enhance our overall offering and enable us to better meet the needs of our customer base.”

Earlier, Pragmatic Play launched its slots content on Tipsport in Slovakia and the Czech Republic.

Meanwhile, Playstar Casino, a leading online casino licensed and operating exclusively in the state of New Jersey, is going to revolutionise player experience with the integration of advanced AI technology. By partnering with Fast Track, Playstar aims to optimise its operations and elevate the player experience through AI-driven insights and real-time data analysis.

Jon Bowden, the Chief Marketing Officer of Playstar Casino, stated, “At Playstar, delivering an exceptional player experience is our top priority. We chose Fast Track for their unwavering dedication to helping us achieve our growth objectives.”

The collaboration with Fast Track will enable Playstar to automate key aspects of their strategy and leverage cutting-edge technology for personalised experiences and predictive modeling.

Jean-Luc Ferrière, Managing Director Americas at Fast Track, highlighted Playstar’s commitment to excellence: “Partnering with an operator as dedicated to player satisfaction as Playstar is truly exciting for us. We look forward to collaborating closely with their team to drive success.”

June 2024
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